Elimination Communication Babies for Rebecca Larsen

Te Puke Digital has rebuilt Elimination Communication Babies for Papamoa author Rebecca Larsen — a clear, fast website that helps parents discover gentle infant potty learning, buy her books and courses, and join a supportive community.

What the site is for

Elimination Communication Babies exists to normalise elimination communication (EC) — gentle, non-coercive infant potty learning from birth through to toilet independence. Rebecca’s work gives families a practical path: fewer blowouts, clearer stages, and real-world guidance instead of waiting years for “traditional” potty training.

The site is the hub for that mission. Parents can:

• Learn what EC is and how it fits everyday family life
• Explore the Elimination Communication Babies book and related resources
• Access the video course covering the stages of toilet learning
• Browse the shop for books, ebooks, courses and merch
• Read the blog, FAQ and testimonials
• Get in touch and connect via Facebook, Instagram, YouTube and the support group

It’s education and commerce in one place — built for parents searching for answers, not a brochure that sits unused.

Why we rebuilt it

The new site moves ECB onto its own domain with a modern stack: fast pages, clean structure, proper SEO/AEO and GEO foundations, and content Rebecca can keep updating. Ownership stays with her — domain, hosting and code under her accounts — with Te Puke Digital as the build and delivery partner.

What we delivered

• A full rebuild of the public site: home, shop, course, about, testimonials, blog, FAQ, contact and legal pages
• Migration of existing content and redirects from legacy URLs so search equity isn’t lost
• SEO, AEO and AI-crawl foundations: titles, meta, schema, sitemap, llms.txt, analytics and Search Console ready
• A practical content-management path so updates aren’t locked inside a black-box builder
• Cloudflare hosting for speed and reliability worldwide

Built by Te Puke Digital

Te Puke Digital is the web and digital arm of Vector Group Charitable Trust (NZ charity CC45966). We design and build websites for local businesses and community projects across Te Puke and the Bay of Plenty — fast, findable, and owned by the client.

This build is a good example of that model: a Papamoa creator with a clear purpose, a site that serves real parents, and a technical foundation that can grow with the brand.

See it live

Visit eliminationcommunicationbabies.com — or get in touch if you want a similar rebuild for your own site.